can’t be intoxicated, must be 18.

Perhaps some of you have doubted the inevitability that human skin would be–could be–used as a host for corporate branding in any systematic way. To you doubters, I offer Branded for Life. The Ecko clothing & accessories brand is offering 20% off for life to customers (“Employees are not eligible to participate in this promotion”) who live in the U.S. and Puerto Rico and who get one of two brands tattooed on their body (“The Shears” or “The Rhino”). But be aware that multiple tattoos do not make you eligible for more than one 20% off discount. If you navigate to the site (linked above) you can see a Fan Photo Gallery of those who have gotten a “kick ass tattoo.”

h/t GrandGood

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4 Comments

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4 responses to “can’t be intoxicated, must be 18.

  1. I’m not even willing to sign up for a store credit card to get a discount and that’s only for fear of the stigma it will brand on my credit report, never mind my body.

  2. Jenn Lena

    I’m waiting to see who will be the first CEO/CFO to tattoo my name on their skin. Who’s paying whom here?

  3. It’s funny though that we usually don’t see anything odd with soldiers tattooing the logo of their unit or black fraternities branding their letters. That is, there are certain types of organizational affiliation where it strikes as as natural that people would have a deep personal commitment whereas it seems silly for a customer relationship to be that intense.
    “Zelizer Circuits in the Tattoo Parlor” ?

  4. Jenn Lena

    There’s got to be some student somewhere writing this up as we talk.

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